Merchandise products are a great way to promote your brand! Learn how custom branded merchandise products can work for you!
What is a merchandise product?
Merchandise products come in all shapes and sizes to suit a range of different promotional opportunities:
- Apparel: T-shirts, hoodies, hats, and outerwear are popular options. These products transform the wearers into brand ambassadors, helping businesses reach a broader audience.
- Drink ware: Mugs and drink bottles are two very popular promotional merchandise products because of their regular use and constant display for all to see. Custom branded mugs and drink bottles provide great brand visibility.
- Umbrellas: Custom branded umbrellas are not just a great way to promote your product while keeping the rain off, they’re also great for keeping the sun at bay and promoting your brand at the same time!
- Bags: Whether it’s a sports bag, tote bag or your own custom branded reusable shopping bag, having your logo and name carried around everywhere helps get your brand out there in the public in a way that takes little effort and is very practical.
- Specialty items and more: Almost anything can be custom branded to help promote your product, service, cause or passion. Beanies, towels, picnic blankets, horse rugs, aprons and many more items can make great promotional merchandise products.
Why custom branded merchandise products?
Custom-branded merchandise can be deployed across a range of strategic use cases that amplify brand identity and create personal connections with customers.
- Event Giveaways: A popular use case for merchandise is for event giveaways. Who doesn’t like a free product! Giving away products with high perceived value at low costs has always been a great strategy for spreading the word about your business or cause.
- Customer Rewards: Customers love to feel they belong, and will proudly display your brand to show everyone they are part of your tribe. Using promotional products as customer rewards is a no brainer!
- Personalised Gifts: Branded product items make excellent personalised gifts. Whether it’s a monogrammed towel set, a custom blanket, or a personalised backpack, customised embroidery or printing adds a thoughtful, custom touch.
- Group Engagement: Your students or staff want to feel part of a team too! Providing team members with products with your brand or identity makes them feel good and look great at the same time!
- Special Events and Milestones: Thoughtful custom items can be a great choice for commemorating special events or milestones, such as weddings, anniversaries, or reunions. Custom or personalised items can serve as memorable keepsakes.
Lots of reasons to have your own merchandise!
There are so many reasons why having your own customised merchandise items makes sense:
- Cost effective brand promotion
- Enhanced Professionalism
- Emotional connection
- Increased loyalty
- Highly customisable
- Huge range of product options
Conclusion
Custom branded merchandise products are super customisable and flexible for a range of promotion and reward based uses, and they’re a great way to promote your cause!
Let's chat about your merchandise project!
We can help you with all of your custom product needs. Get in touch and let’s discuss your next project!
FAQs
Here are 8 important things to consider before agreeing to go ahead with your branding project!
Can you speak with someone on the phone?
Some companies hide behind their website. Being able to speak directly to the person doing the work helps you feel confident your project is in good hands.
Can you meet in person?
Discussing your ideas face to face ensures the outcome your after is crystal clear, and, meeting in person helps to build person relationships with our clients!
Will they complete your project themselves, or is it outsourced?
Many “branding” companies are middlemen who outsource work and add extra costs. At Yarra Valley Embroidery, every stitch and print is done in-house, ensuring consistent quality and care. (Fun fact: we do work for several of these middlemen!)
Can you supply your own garments?
We allow it! Bring your polos, uniforms, or merchandise and we’ll brand them exactly how you like it.
Are there minimum order quantities?
Some companies only take bulk orders. We work with businesses big and small — 1 item, 100, or 1000 — the choice is yours.
What’s the turnaround time?
Depending on quantities and complexity we deliver within days, not weeks. You won’t become “just another number” when you pair with Yarra Valley Embroidery.
Are the prices fair?
It’s not about being the cheapest (and we’re definitely not the most expensive — it’s about real value and building a relationship you can count on.
What if you’re not happy with the results?
We stand behind our work. If you’re not satisfied, we’ll repair, replace, or refund it. We want you to be 100% happy with your project!